Corporate Creeps

Corporate cosmetic clinics and franchise arrangements may soon dominate the marketplace for aesthetic treatments. Aggressive marketing while diminishing the real risks of treatment hallmarks the voracious drive to get the punters in the door. Once your are in the door upselling is name of the game. Unhappy with outcome? Well too bad-you didn't you read the fine print when you signed on? 

It should be appreciated that these clinics operate to a "set play",  delivered by anonymous
practitioners trained to a formula. The delivery is fast track with the predictable simplicity of
a "one size fits all" formula.


The clinics are almost exclusively motivated by profit and characterised by an "off the shelf" approach. It may be worth asking who owns the clinic. The answer is more than likely to be a non-medical entrepreneur.


Like McDonald's they may well succeed but you can't wear a burger on your face and get away with it.

The stomach is far more forgiving than the face.  Discerning patients are not seduced by the lure of cheap end corporates with highly indigestible outcomes.

"COSMETICA"--KEY AESTHETIC FACIAL SIGNIFICATION

Facial aesthetic key features are signified by beautiful eyes, cheeks and mouth along with a heart shaped face. Skin quality is fundamental but creating a beautiful face is a challenge that goes far beyond diminishing wrinkles.

Contemporary cosmetic practitioners focus on these signifiers of facial

beauty, improving them by "winding back the time" to recreate a more youthful aesthetics

while maintaining the essence of the patient. 

At COSMETICA Castle Hill our reputation is founded on this approach and it is why  

patients from all over Sydney and beyond are attracted to our clinic,

seeking out beautiful but natural treatment outcomes.

Penelope Cruz is of course not one of our patients but her face features the triad of beautiful eyes, cheeks and mouth, along with a youthful jawline, harmonious proportions and lovely curves.

Within the limitations of what can be achieved with each patient these are the facial signifiers we try to create that hallmark aesthetic female beauty.