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Sunday 13 September 2015

Corporate Creeps

Corporate cosmetic clinics and franchise arrangements may soon dominate the marketplace for aesthetic treatments. Aggressive marketing while diminishing the real risks of treatment hallmarks the voracious drive to get the punters in the door. Once your are in the door upselling is name of the game. Unhappy with outcome? Well too bad-you didn't you read the fine print when you signed on? 


It should be appreciated that these clinics operate to a "set play",  delivered by anonymous
practitioners trained to a formula. The delivery is fast track with the predictable simplicity of
a "one size fits all" formula.


The clinics are almost exclusively motivated by profit and characterised by an "off the shelf" approach. It may be worth asking who owns the clinic. The answer is more than likely to be a non-medical entrepreneur.


Like McDonald's they may well succeed but you can't wear a burger on your face and get away with it.



The stomach is far more forgiving than the face.  Discerning patients are not seduced by the lure of cheap end corporates with highly indigestible outcomes.




"COSMETICA"--KEY AESTHETIC FACIAL SIGNIFICATION

Facial aesthetic key features are signified by beautiful eyes, cheeks and mouth along with a heart shaped face. Skin quality is fundamental but creating a beautiful face is a challenge that goes far beyond diminishing wrinkles.

Contemporary cosmetic practitioners focus on these signifiers of facial
beauty, improving them by "winding back the time" to recreate a more youthful aesthetics
while maintaining the essence of the patient. 

At COSMETICA Castle Hill our reputation is founded on this approach and it is why  
patients from all over Sydney and beyond are attracted to our clinic,
seeking out beautiful but natural treatment outcomes.













Penelope Cruz is of course not one of our patients but her face features the triad of beautiful eyes, cheeks and mouth, along with a youthful jawline, harmonious proportions and lovely curves.











Within the limitations of what can be achieved with each patient these are the facial signifiers we try to create that hallmark aesthetic female beauty.



Saturday 4 July 2015

Filler Injection Techniques- A Significant Evolution

Filler techniques have evolved over the last 15 years. Gone are the days where fillers simply involved injections to corrected lines and folds. Contemporary application of fillers requires a far more advanced knowledge of anatomy and physiology to aesthetically enhance the face.
While each patient presentation has to assessed and treated in a bespoke approach, much more emphasis is directed towards youthful contouring of cheeks, lips, jawlines, temples, nose and forehead. Tear troughs and eye hollows can be gently corrected although great care must be taken to avoid lumpiness and vascular complications.
We now have much better appreciation of skin attachments to deep fixed tissues. These are called the facial ligaments http://asj.oxfordjournals.org/content/33/6/769 that contain and constrain regions of injectable target tissues. A knowledge of where these ligaments are situated affords an advanced practitioner the possibility to fine tune and optimise aesthetic outcomes. From an engineering perspective these ligaments slacken with facial ageing and associated soft tissue volume loss. They are re- tensioned and  re-suspended by appropriate filler placement.
We now also have an increasingly sophisticated array of filler choices. Fillers are marketed with various levels of hyalurinic concentration, bonding, particle size and elastic recoil. This allows a practitioner further tailoring choices for ideal filler placement in different areas of the face.
Some practitioners favour sharp needle depot injection techniques like the "8 point injection" method while others prefer the use of broader cannula delivery.
From the patients perspective it does not matter too much which technique is used as long as pleasing outcomes are achieved and the effect is reasonably long lasting.
More on this subject soon!

Tuesday 21 April 2015

Facial Involution-"Filliing" versus "Pulling"


As we age the skeleton and soft tissues involutes. So the underlying structural foundation of the face contracts leaving the skin to re-drape this deficient skeletal support.

Until the advent of structural and contouring fillers plastic surgeons regularly excised skin (and some underlying tissue) and elevated the remaining skin, anchoring it front of and behind the ear. This often creates a smaller face with some degree of distortion and derangement. Thus a face lifted patient at times barely resembles their original youthful face.

Cosmetic proceduralists offer a more natural approach to facial aging by restoring youthful facial contours. This approach is minimally invasive with few side effects and risks.  

At Cosmetica we use liposculpture and filler techniques that aim to restore the principles of the youthful face rather than create through more radical surgery a new and unfamiliar visage.  

 

Saturday 7 February 2015

Injectable Fillers are NOT without hazard


ZThis recent patient  posting on an internationally popular cosmetic website illustrates the often understated consequences of filler injections. Patients  are advised to research the reputation of their practitions very carefully.  As illustrated below facial filler injections is not like a visit to the hairdresser.                    

www.realself.com/review/massachusetts-ma-injectable-fillers-expressions-injectable-filler?utm_source=Sailthru&utm_medium=email&utm_term=GlobalNLSuperSuperStar&utm_campaign=NL2XDayAM%202015-02-07